Mobile Geeks of… Marks & Sparks? [UPDATED with QR Code Quick-Reference]

Marks & Spencer, long-time staple of the British high-street and department store choice of the middle-classes has been enjoying a bit of a revival of fortunes of-late… changing its image from the place where your Nan bought her undies to amongst other things, a high-end food retailer.

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NOTE: This post has been updated – see the note at the bottom for full details and a QR Code and Data Matrix quick reference.

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Marks & Spencer... a hotbed of mobile innovation? Picture by Flickr user 'Informatique' used under Creative Commons license.

So I was quite surprise to see – advertised on the shelf – a mobile service… Printed up on the side of their juice bottles. It uses a short-code to provide a free download of some reader software (I tested S60 and iPhone successfully, Android’s our of luck) and a QR code Data Matrix printed on the side of the bottle links to current offers, information and a feedback form.

[Continuity error follows... I was thirsty]

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